Many parts of the service delivery chain are rapidly converted into IP based solutions. Doing so enables an interesting mix of broadcast and personalised services.
IP DELIVERY
IP delivery to the subscriber has always been the case for typical Telco driven IPTV deployments, but developments such as Docsis 3.0, Docsis bypass and hybrid set top boxes also bring full IP delivery to the various screens in the cable environment.
HYBRID SOLUTIONS
Even for satellite or terrestrial applications, a hybrid IP/broadcast enables interactive and on-demand services where the service providers are faced with fierce competition from the IPTV or Cable MSOs.
STREAMING CONTENT
Alongside this, the content owner may bypass the network operator as packaging entity by providing the content as streaming or progressive download service directly over the internet. This is now commonly known as over the top TV.